The MaaS Challenge film was launched today. This film challenges inveterate lease car drivers to leave their car at home for a month, swapping it for a mobility pass which gives them total freedom of movement. MCW came up with a concept and produced the entire film.

Over the coming 10 years, major construction and infrastructural projects will take place in and around Amsterdam. Amsterdam Bereikbaar, a partnership between the municipality of Amsterdam, Stadsregio (City Region), Rijkswaterstaat and the province of North Holland, commissioned MCW to develop various means of communication in order to ensure that road users are optimally informed and advised about the accessibility of the Amsterdam Metropolitan Area.

View the campaign page for the Municipality of Amsterdam here.