Fortune Coffee
The Fortune Coffee Experience
From a coffee plant to a cup of coffee at the consumer. In various zones, visitors get to know Fortune Coffee and learn about the production process, the supply chain, and the employees. Several interactives have been developed to bring this story to life.
The first interactive features interviews and video portraits of key individuals involved in the coffee chain in both Uganda (in collaboration with a local filmmaker) and the Netherlands.
Further along, there is room for vision and contemplation. Here, visitors can watch short movies, focusing on Fortune Coffee’s sponsorship of small farmers in Uganda and their involvement in social activities.
Get to know your match at the next zone. Visitors can engage with a configurator that helps them find their ideal coffee machine from the Fortune Coffee range.