Hong Kong IFC Mall
Wonders of
the Ocean
An enormous 20-meter-long replica of a blue whale is the eye-catching centrepiece of the IFC Mall in Hong Kong, transforming the mall's atrium into a spectacular undersea world.
The blue whale is part of an exhibition that extends across three islands and informs visitors about oceanic life. Rare fossils, unique film footage and five real-life whale stories immerse visitors in the world of the blue whale.
For this experience, we developed an AR of a gigantic blue whale, along with a blue whale calf. When visitors look at the blue whale through a camera's lens, the atrium seems to ‘fill’ with water, and the visitor has the feeling of moving through an underwater world. Swarms of jellyfish, like something out of a fairy tale, and enormous schools of krill yield an overall experience that thrills and overwhelms the senses.