From a coffee plant to a cup of coffee at the consumer
In various zones, visitors get to know Fortune Coffee and receive information about the production, the chain and the employees. For this experience we have realized a number of interactives.
For the first one, we interviewed and filmed important people in the coffee chain in Uganda (in collaboration with a local filmmaker) and the Netherlands. This gives visitors a good idea of what is involved from the coffee plant to the cup of coffee at the customer.
Further on, there is room for vision and contemplation. Visitors can take a seat here and watch three films. Films about the sponsorship of small farmers in Uganda or the involvement of Fortune Coffee in social activities. By standing on one of the circles on the floor projection, the film starts. This is shown on the wall, but the floor projection changes along with the theme.
In addition, we have worked on a configurator that matches the visitor, by means of questions, with their ideal coffee machine from the Fortune Coffee range. Get to know your match in this zone.
All this while enjoying a good cup of coffee of course!
Location: Fortune Coffee, Zoetermeer
Client: Fortune Coffee
Spatial Design: Moxie Design
Construction and realisation: Kloosterboer Decor
Interactives: MCW / creative agency
